Overview
In 2025, businesses are looking for powerful alternatives to Salesforce Marketing Cloud offering advanced automation, personalization, and better pricing. In this blog, I’ll explain top 10 competitors & alternatives of Salesforce Marketing Cloud. Whether you are a marketer, a startup, or an enterprise, this guide will help you in choosing the best marketing automation platform for your work.
HubSpot Marketing Hub
HubSpot is the world’s number one marketing automation software. It holds 38% of global marketing automation software market share. Over 248,000 companies use HubSpot marketing hub, these companies include startups, mid-sized organizations and large enterprises.
Most of the companies using HubSpot Marketing Hub are in industries such as Marketing and Advertising (16%), Computer Software (16%), and Information Technology and Services (16%). in different industries like marketing, software, IT etc.. Most of the HubSpot Marketing Hub customers are small businesses with size of 0 to 10 employees.
Features Of HubSpot Marketing Hub:
| Features | Description |
|---|---|
| Email Marketing | Hubspot marketing hub helps in creating, personalizing and automating email campaigns with drag & drop templates. |
| Marketing Automation | It sets up workflows to collect leads, score contacts, and automate marketing tasks easily. |
| Landing Pages | Build responsive & conversion focused landing pages without coding to capture leads effectively. |
| Forms & Popups | Collect User’s data using popups & forms. |
| CRM Integration | Seamlessly connects with HubSpot’s free CRM for better sales-marketing alignment. |
| Analytics & Reports | Track campaign performance, traffic, and ROI with real-time dashboards. |
| CMS | Create blogs, web pages, and personalized content with built-in CMS tools. |
| SEO Tools | Optimize content and track keywords directly within the HubSpot dashboard. |
| AI Assistant | Uses HubSpot AI to generate content, analyze performance, and suggest improvements. |
Bloomreach Marketing Hub
Bloomreach marketing hub is a cloud-based e-commerce focused marketing platform, which integrates various marketing tools to automate and personalize marketing campaigns. It uses AI-powered tools to combine & analyze customer and product data to create personalized marketing campaigns across all channels.
Bloomreach is helping over 1400+ brands around the world in personalizing marketing campaigns. These brands include American Eagle, Sonepar, Pandora and many more.
Features of Bloomreach:
| Features | Description |
|---|---|
| Omnichannel Marketing Automation | You can run campaigns via email, SMS, web push, mobile app, ads all in one tool, saving you from switching between many systems. |
| AI-Powered Personalization | Their AI (called Loomi) picks the best messages, time, and channel for each customer. Also gives actionable insights in plain language. |
| Advanced Segmentation | You can build dynamic groups of users based on behaviour, history & live session data then send them tailored messages. |
| Built-in Testing | A/B testing, variant testing, and optimization tools are included so you can quickly see what works and what doesn’t. |
| Commerce Focus | Works well with e-commerce stacks, product catalogs, search engines and content. Good if you have online store + marketing combined. |
| Scalable | Whether smaller business or large enterprise, Bloomreach shows up as a solution that can scale, handle big customer bases and many channels. |
MoEngage
MoEngage is a customer engagement focused marketing platform trusted by over 1200 global brands. By utilizing the advanced features of MoEngage these businesses personalize and automate marketing campaigns to manage over 1 billion customers monthly. Some companies that use MoEngage are Samsung, Aditya Birla Group, and Loblaws etc..
Features of MoEngage:
| Features | Description |
|---|---|
| Customer Insights & Analytics | Provides detailed user behavior analytics, retention trends, and funnel tracking to help brands in making data-driven decisions. |
| Cross-Channel Campaign Orchestration | Runs campaigns across email, SMS, push notifications, in-app messages, web push, and WhatsApp from one platform. |
| AI Automation | Uses AI/ML to personalize content, predict user actions, and send messages at the best time and channel. |
| Mapping & Segmentation | Builds automated customer journeys and segments users dynamically based on behavior, preferences, and lifecycle stage. |
| Real-Time Alerts | Sends transactional messages and real-time alerts instantly when users perform specific actions. |
| Scalability & Compliance | Supports large-scale campaigns with high deliverability and ensures data privacy with enterprise-grade security and compliance. |
NetCore Customer Engagement
NetCore customer engagement is a cloud-based marketing platform, used by over 6,500 businesses including E-commerce brands, banks, retail businesses, travel companies etc.. It helps digital marketers in creating unified customer profiles, enhance customer engagement and analyze performance to drive growth & retention.
Features or NetCore Customer Engagement:
| Features | Description |
|---|---|
| Omnichannel Engagement | Run campaigns across email, SMS, push notifications, WhatsApp, and web from one unified platform. |
| CDP | Collects and unifies customer data to create complete profiles and enable better targeting. |
| AI-Powered Personalization | Uses AI to recommend products, personalize messages, and deliver content based on user behavior. |
| Real-Time Analytics | Automates customer journeys with triggers and workflows to improve engagement and retention. |
| A/B Testing | Helps test different versions of messages or campaigns to find the most effective approach. |
| Dynamic Content | Delivers personalized and context-aware content across all communication channels. |
| Scalability & Security | Supports large-scale campaigns and ensures data privacy with strong security and compliance features. |
Oracle Marketing Cloud
Oracle Marketing is designed for those enterprises that are aiming to create personalized and data-driven customer relationships. Its features include analytics, single channel campaigns, and real-time insights and many more described below; to deliver meaningful engagement.
Features or Oracle Marketing Cloud:
| Features | Description |
|---|---|
| Cross-channel campaign | Enables marketers to design and execute campaigns across multiple channels (email, mobile, web, social) in a coordinated way. |
| Lead & account scoring | Provides scoring frameworks (for B2B and B2C) to rank leads/accounts based on willingness and ability to buy, to prioritise follow-up. |
| Personalisation | Delivers content and experiences that adapt to individual behaviour, preferences or segments to increase relevance. |
| CMS | Manages digital assets (images, templates, microsites, narratives, layouts) and standardises reuse across campaigns. |
| Marketing automation | Automates repetitive marketing tasks, journey flows, triggers and nurtures so marketers can scale outreach. |
| Real Time Analytics | Tracks user behaviour across channels, allows analysis of engagement, and informs optimisation of campaigns. |
| Cost management | Allows marketers to create, allocate and manage budgets, sub-budgets and checkbooks for marketing operations. |
| Scalability | Designed for large organisations: supports large data volumes, multiple channels, complex workflows, and enterprise integrations. |
Adobe Experience Cloud
Adobe Experience Cloud is a collection of integrated digital marketing, analytics, commerce, and content management tools. These tools help businesses create personalized marketing campaigns and significantly boost user experience. Adobe experience cloud is used by more than 12,000 businesses including fortune 100 companies and fortune 500 companies.
Adobe provides an exact number of customers/companies using adobe experience cloud but on the other hand, different sources indicate that adobe marketing cloud is used by over 119,000 companies all over the world.
Features or Adobe Experience Cloud:
| Features | Description |
|---|---|
| Unified Customer Data | Centralizes data from all sources to create a single customer view. |
| Real-Time Personalization | Delivers personalized experiences across web, email, and mobile in real time. |
| Multi-Channel Campaigns | Manages campaigns across email, web, social, and ads from one platform. |
| Content & Asset Management | Manages digital assets and web content through Adobe Experience Manager. |
| Advanced Analytics | Provides deep insights into customer behavior and campaign performance. |
| Marketing Automation | Automates customer journeys, workflows, and triggered communications. |
| AI & Predictive Insights | Uses Adobe Sensei AI to predict behavior and optimize marketing actions. |
| Privacy & Security Controls | Offers compliance, identity resolution, and data protection tools. |
Insider Marketing Cloud
Insider is an AI-driven marketing platform helping more than 1500 global brands including retail, finance and media sectors. It provides personalized customer experience across different channels like web, mobile and email. It makes marketing easy and more effective for marketers with the help of its drag and drop workflow building and using artificial intelligence to analyze customer behaviour.
Features of insider marketing cloud:
| Features | Description |
|---|---|
| AI-Powered Personalization | Insider uses advanced AI to deliver hyper-personalized customer experiences across channels, improving engagement and conversions faster than Salesforce’s rule-based approach. |
| Unified Customer Data Platform (CDP) | Combines data from all touchpoints into one profile, helping brands understand customers deeply without complex integrations like Salesforce. |
| Omnichannel Campaign Orchestration | Seamlessly manages campaigns across email, web, SMS, push notifications, and WhatsApp, all in a single dashboard. |
| Predictive Segmentation | Uses AI to predict user intent (like churn or purchase) and automatically targets the right audience segments for better ROI. |
| No-Code Journey Builder | Marketers can easily create automated customer journeys with a drag-and-drop interface, requiring zero developer support. |
| A/B Testing | Delivers instant analytics and allows A/B/n testing to optimize campaigns on the go, unlike Salesforce’s slower data refresh cycles. |
| Fast Integration & Scalability | Integrates quickly with major eCommerce, CRM, and analytics tools, enabling faster setup and scaling for businesses of all sizes. |
Iterable Marketing
Iterable is an AI‐powered cross-channel marketing automation platform enabling brands to orchestrate personalized campaigns across email, mobile push, web and more. It is trusted by over 1,200+ customers globally.
The features of Iterable marketing hub are mentioned below:
| Features | Description |
|---|---|
| All-in-One Channel Control | Iterable lets you send messages by email, SMS, push, and more all from one place. You don’t need to switch between tools. |
| Easy Journey Builder | You can design customer journeys with simple drag-and-drop blocks without any coding or tech skills required. |
| Smart Customer Groups | It helps you create groups of users based on their actions or interests, so you can send them the right message. |
| AI Timing & Suggestions | Iterable’s AI picks the best time to send messages and gives ideas to improve your campaigns. |
| Advanced Analytics | Provides deep insights into customer behavior and campaign performance. |
| Simple Integrations | It connects easily with other tools like CRMs, eCommerce apps, and analytics platforms. Setup is quick and easy. |
| Live Results | You can see campaign performance in real time and test two versions to find what works better. |
| Grows with Your Business | Whether you’re a small startup or a big company, Iterable can handle your growth without slowing down. |
Braze Customer Engagement
Braze is a customer engagement platform created to help businesses in enhancing communication with customers across different channels like SMS, email, and push notifications. It is more than just a marketing tool for the businesses aiming to provide a personalized user experience to their customers. It is trusted by more than 2,000 global brands.
The Features Of Braze Marketing Hub are:
| Features | Description |
|---|---|
| Smart data activation | You can bring in data from many sources (your apps, website, backend), unify it and use it immediately. |
| Scale & flexibility | Whether you’re sending to thousands or millions, the platform is built to grow; you have lots of integrations and options. |
| Built-in AI tools | Braze uses AI for personalising content, choosing best timing/channel, and predicting what each user might do next. |
| Real-time triggers & automation | When somebody takes an action (e.g., abandons cart), Braze can react quickly and send the right message at the right time. |
| Personalization | You can group users by behaviour, preferences or purchase history and send each group more relevant messages. |
| AI & Predictive Insights | Uses Adobe Sensei AI to predict behavior and optimize marketing actions. |
| Privacy & Security Controls | Offers compliance, identity resolution, and data protection tools. |
Conclusion
In 2025 there are several marketing tools available to use that have similar features like Salesforce Marketing Cloud. Bloomreach, HubSpot and Iterable are a few top candidates and some others are mentioned above. They offer different AI-driven automation & customer engagement tools significantly helping in increasing conversions. Choosing the right tool depends on your business goals and organization size.
